• To develop the next position, it is necessary to train in oneself the ability to observe the process from a distance, without being emotionally involved in it.

     

    For the next position, it is important to study the influencing systems, their limitations, requirements, criteria. So the designer can dive deeper into the business goals of the product, the strategy and values of the company, or study the technical aspects.

     

    The Final position is developed by cultivating a sincere desire to be useful. In product work, this refers to the ability to generate product metrics, track them, and formulate product hypotheses.


  • The development of the first position is associated with the ability to become like a different person. A key element on this path will be the development of empathy, without which the most complete acceptance of the nonjudgmental perception of another person is impossible.
    For example, I practice this technique: when rereading portraits of people or notes of in-depth interviews, I try to imagine myself in the place of this person, immerse myself in his inner world, imagine his daily routine, thoughts, feelings, and then, as if from his face, look at my current work . This exercise seems to me useful.

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    You need to clearly understand what the value of a particular conversational product is. To do this, it is good to study the audience: their needs, who they are and how they live. It can be expensive, but it will show you exactly which conversational solutions will be useful and organically fit into user behavior, and which ones will become useless.

     

    In order to solve the user's problem, it is necessary to design the conversational interface in such a way and choose a way to close this "pain" so that it is organic. Even if we know the needs of users, we cannot impose a solution on them. Still, the conversational interface is a relatively new technology. Now I'm watching Downton Abbey and I see how people are opposed to having an electric light bulb in their houses. I imagine that some conversational solutions for most users look like this - like some kind of innovation, without which life is so good.

     


  • Quick solution of user tasks

     

    The voice assistant is called the “assistant” for a reason, because, first of all, it should help people solve their problems without additional efforts. Get the latest news and weather forecast on the morning show, get directions to a new coffee shop, or turn on a playlist to read articles on vc. Just one request - and the assistant will take matters into their own hands. Conversational interfaces also solve more complex tasks: they relieve the burden on call centers by automating processes, help the state, medicine, banks and businesses provide quick access to services, learn to talk to a person on an equal footing.

     

    Ideally, the assistant should quickly complete the user's task, organically fitting into his behavior. Of course, this does not always work out instantly - sometimes you need to exchange a few phrases with him, but successful conversational solutions from the UX point of view greatly simplify the client's path and speed up the receipt of services.






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